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Big Pictures & Bold Visions: The Complete Nikon 2016 Spring COOLPIX Series

Compact and exceptional, the 2016 Spring COOLPIX line-up introduces 4K*1 and “Superlapse” video*1 for immersive visual experiences made for sharing

MIDDLE EAST AND AFRICA – Nikon Middle East FZE today completes the launch of the 2016 Spring COOLPIX series with the addition of four brand new models to the current range. Designed to make the compact camera the most comprehensive image creation tool from start to finish, the new cameras sport an array of exciting new features to see users through various photography situations and diverse editing needs.

Elevating the COOLPIX user journey is the launch of SnapBridge, a brand new connectivity experience from Nikon which turns the COOLPIX B700, B500, A900 and A300 into powerful image creation devices with always-on smartphone connectivity. A constant smartphone connection ensures that social snappers and visual aesthetes are always a tap away from sharing their favourite shots on social media. SnapBridge powers the automatic transfer of images to the user’s smartphone as they are captured for seamless sharing to social media via Bluetooth® connectivity. This service comes with a host of features for added convenience such as the embedding of location and image credit information, synchronising date/time, automatic uploading of photographs to the Nikon Image Space, as well as remote shooting via a Wi-Fi® connection for shake-free shots. Users looking to re-live holiday memories or special occasions can also browse camera images, even when the camera is turned off.

“The 2016 Spring COOLPIX range is dedicated to expanding the photography experience for everyday photographers. From 4K video recording*1 to the introduction of superlapse movie creation*1, the new feature-packed models enable users to capture and create more with their cameras, crafting their own visual stories,” said said Takashi Yoshida, Managing Director, Nikon Middle East FZE. “The introduction of SnapBridge to our COOLPIX range further empowers this culture of visual-storytelling through photography with the seamless connection between smart devices and the camera. With images being transferred in real-time for immediate sharing, SnapBridge turns every snap into a social moment.”

The Nikon COOLPIX B700: The Ultimate Close-Up

From a capture of the majestic mountains, to a snapshot of pet’s first meeting with the family’s new-born, the COOLPIX B700 presents an advanced balance of mobility, zoom performance and imaging technology for a vast zoom range. Equipped as the most compact ultra-high-power 60x optical zoom, 120x Dynamic Fine Zoom*2 camera in its class, the B700 with 20.3 megapixels*3 backside-illumination CMOS image sensor enables its owner to capture vibrant scenes and portraits in sharp detail, both day and night.

Captured moments are further enhanced by superior NIKKOR lens optics to ensure that subjects always look crisp and vibrant. With the incorporation of a Super Extra-Low Dispersion glass element, chromatic aberration is effectively reduced, and excellent image quality is maintained, even at a higher zoom ratio. Advanced users now also have greater freedom to experiment and edit their images with the camera’s ability to shoot in RAW format, with no impact on image quality.

Combining technological refinement with lightning-fast performance, important moments are never missed. Locking on to subjects is even faster with high-speed autofocus at approximately 0.09 seconds*4, aided by a pre-focus function which enables quick focusing when the camera detects composition change and camera shake. When tracking moving subjects such as football players or animals on the move, the enhanced Vibration Reduction (VR) performance with improved camera shake detection and at a compensation effect equivalent to a shutter speed of 5.0 stops*5 faster, helps ensure images are sharp when shooting. Easy and handy operation to help users navigate the ultra-high-power zoom are made available with the Snap-back Zoom and Side Zoom Control buttons.

Be it filming travel escapades, or exciting sporting adventures, the B700 comes with an extensive suite of stand-out video features for the aspiring movie-maker. Advanced 4K Ultra-High-Definition movies with stereo sound are a snap to create in 3840x2160/30p format, for vibrant videos with sumptuous details. Features such as a dedicated movie-record button, still image capturing, and push autofocus function during movie recording, further simplify the movie-making experience for everyday users. HDMI support is also available in the B700, allowing the direct playback of exciting video creations for immediate enjoyment on bigger screens.

The 2016 Spring COOLPIX range sees the introduction of a “Superlapse” movie function for selected models in the line-up. With this feature, still images saved from a recorded movie are automatically stitched into a 30 or 25fps fast-motion movie, even while recording in motion, allowing the user to experiment with creative composition or changing landscapes. In addition, bustling cityscapes or picturesque sunsets can be put together for an impressive time-lapse creation with the quick selection of a shooting scene.

Creative image creation is embraced with an array of versatile and intuitive editing and post-processing functions. For celebrations with extra sparkle, Multiple Exposure Lighten is a new function for photographing light trails. The camera automatically composites two or more images taken with interval-timer photography, for the best shots of fireworks, star trails and flying aircraft.  Another new feature, Creative Mode enables users to use preset modes such as “Light”, “Depth” and “Classic”, which comes with pre-adjusted options such as an appropriate aperture, contrast and colour reproduction before shooting, for a unique visual narrative with every shot.

Wrapping up the camera’s features is an exterior inherited from a SLR camera, marrying both style and function. An electronic viewfinder, equipped with an eye sensor, ensures a stable shooting position and easy switching between monitor shooting and viewfinder operation. The camera’s vari-angle TFT LCD monitor allows for convenient shooting from high and low angles, with clear visibility even under direct sunlight. Additionally, a premium body construction is conveyed by the camera’s refined styling and high quality textures, for secure yet comfortable handling.

The Nikon COOLPIX B700 comes in black and red colours for a sophisticated and high-quality finishing touch.

The Nikon COOLPIX B500: Intuitive Creative Expression

Superb user functionality meets high-power zoom in the new COOLPIX B500. Conveniently-sized with no compromise on image quality, the versatile B500 supports the reliable image capture of life’s best moments from pet photography, graduation holidays, to surprise celebrations. With 40x optical zoom and 80x Dynamic Fine Zoom*2, vast vistas and precise close ups become a breeze to capture, all in a convenient size that is both functional and easy to handle for everyday use.

For indoor celebrations or concerts, the camera handles low-light shooting with ease, reproducing  fine details and excellent contrast with 16.0 effective megapixels*3 and a backside-illumination CMOS sensor, aided by a high performance NIKKOR lens. Travelling nomads will also be able to enjoy crisp, sharp images with the camera’s high-performance Vibration Reduction (VR) that comes with a compensation effect equivalent to a shutter speed of 3.0*5 stops faster. The function comes in handy when capturing exciting festivities or landscapes in the pursuit of new adventures.

With a new mode dial, users can switch easily between 10 of the camera’s most frequently used functions such as Scene Auto Selector, Smart Portrait Mode and Backlighting for a quick operation. Enhancing the enjoyment of shooting with the B500, is a wide-viewing-angle TFT LCD tilting monitor to aid in unique composition styles from a variety of angles, be it at a pet’s eye level or looking out above a crowd. During the use of the camera’s telephoto zoom, subjects lost out of the framing can be recaptured instantly with Snap-back Zoom, which shifts the zoom position to wide-angle for a broader field of view. Side Zoom Control also allows users to control zoom while holding the lens barrel securely as to prevent unnecessary camera shake.

Perennially popular features have also been improved, with new ones enabling users to edit and create their own visual masterpieces. Glamour mode has been integrated with Smart Portrait Mode, adding a host of intuitive features, such as “Smile-timer”, “Blink-proof” and “Self-collage”. A new Creative mode also allows users to use pre-set effects for up to 36 creative options. Users can further adjust the settings of various effects to enhance the tone, brightness and saturation of the images through easy-to use menus for immediate sharing on social media.

The Nikon COOLPIX B500 comes in the exciting colours of red, black and plum, giving the additional flair to an artistic expression.

The Nikon COOLPIX A900: Masterpieces made easy

Made perfect for travellers, the A900 is the perfect small camera to slip in the backpack or a pocket for the user on the go. With 35x optical zoom and 70x Dynamic Fine Zoom*2, the camera ensures that the user is always poised to capture the perfect shot, whether watching the sun set on a beach, or soaking in a street carnival. For those looking to capture the tiniest details on their travels, the A900 also achieves sharp focus even in macro mode at a distance of approximately 1cm. With the camera’s 20.3 effective megapixels*3, backside-illumination CMOS image sensor and high-performance NIKKOR lens, all these adventures can be captured with rich and remarkable detail, even in low light.

Shooting on the move can be tricky, be it from the back of a camel or on a tour bus. Hence the A900 is equipped with a high-performance VR that works effectively to reduce camera shake even when using the camera’s 35x optical zoom. For still images, the Lens-Shift Vibration Reduction (VR) and electronic VR work in tandem to create beautiful, sharp images, providing an effect equivalent to a shutter speed 4.0 stops*5 faster, making it useful when photographing activities involving children, sports or pets. Snap-back Zoom also aids functionality during telephoto shooting by switching to wide-angle with the press of a button, allowing subjects that have been lost in the framing to be re-captured instantly. Releasing the button allows the user to revert the zoom back to its original telephoto position.

Great photos become a breeze with a suite of functions to aid image capture. For greater convenience and ease-of-use, the A900’s design incorporates Mode and Command dials. The former allows mode selections of Programmed auto, Shutter-priority auto, Aperture-priority auto and Manual while holding the camera in shooting position, while the latter enables options such as exposure control, scene mode changes, and movement of autofocus area when autofocus area is selected, during shooting.
For situations that call for video creation, the camera excels with 4K UHD video recording with stereo sound. High-definition movies with resolutions up to 3840x2160/30p are available, along with the ability to take high-quality still images during playback. A brand new “Superlapse” function has also been introduced in addition to time-lapse capability for unique movie expressions that blend changing landscapes and unique perspectives for sharing. Useful for vloggers and those who prefer to shoot without a tripod, the camera’s 4-Axis Hybrid VR helps to effectively reduce the effects of camera shake during video creation.

Image creation is made fun and simple with a suite of intuitive tools to use during and after shooting. A new Creative mode allows the selection of various presets to create a personalised feel that matches the user’s preferences, enabling up to 36 unique options. For dramatic images of light trails, Multiple Exposure Lighten is introduced as a nifty new feature that composites multiple images taken with interval-timer for beautiful images of light trails and fireworks. Glamour Mode has also been integrated into Smart Portrait Mode, with an even wider selection of intelligent options such as “Blink proof” and “Smile timer” to help subjects look their best.

The Nikon COOLPIX A900 with its premium orthodox camera design comes in the colours of black and silver.

The Nikon COOLPIX A300: Stylish and Social

Casual photography made chic and colourful. Encased in a premium aluminium body, the A300 with 8x optical zoom and 16x Dynamic Fine Zoom*2 features a thin and lightweight design, making it a capable pocket-sized companion for capturing holidays, special occasions and everything in between. Accompanied by 20.1 effective megapixels*3, and wide-angle 25mm (35mm format equivalent) NIKKOR lens, high image quality and reliable performance is assured for snaps at barbecue parties or even café-hopping visits.

When using optical zoom or shooting on the move, the camera’s high-performance Vibration Reduction (VR) effectively reduces camera shake for an effect equivalent to a shutter speed 3.0 stops*6 faster for sharp, crisp images even without a tripod. Additionally, a focus distance of approximately 2cm for macro photography allows users to get closer to their subjects to capture the tiniest details.

The A300 is equipped with Target Finding autofocus (AF) to ensure that desired subjects are always in focus. For video creation, HD movie recording is available in 720/30p format with a simple press of a dedicated movie-record button. Users with a preference for handheld shooting are supported by a 4-axis Hybrid VR system which aids in reducing the effects of camera shake for perfectly preserved video memories.

Designed for intuitive use, the A300 is packed with an array of features to aid users looking to create their desired shots. Guiding them through the camera’s myriad of features is a new “Help” function which automatically displays explanations on various camera functions. During shooting, a Scene Auto Selector automatically identifies the optimum camera configuration for up to 10 scenes in various conditions, from backlit spaces, to portraits at night. Selecting the Panorama Assist mode allows the effortless capture of picturesque scenery without the need for time-consuming post-editing work. Perfect social media-ready selfie are made easy with a multitude of face retouch options available during shooting and playback using the Smart Portrait Mode and Glamour Retouch.

The Nikon COOLPIX A300 comes in the playful colours of red, black, silver, pink and decorative red.

1 Only available with the Nikon COOLPIX B700 and A900

2 Dynamic Fine Zoom magnification is calculated from the full-wide end of optical zoom. Dynamic Fine Zoom refers to the areas in which the camera can zoom while maintaining resolution from the maximum optical telephoto zoom position

3 Image processing may reduce the number of effective pixels

4 Based on CIPA Standards, at wide-angle position, subject brightness of LV 10, program auto, single AF

5 Based on CIPA standards, at the maximum telephoto position


The Nikon COOLPIX B700, B500, A900 and A300 will be available in April 2016. For more information on the Spring 2016 COOLPIX range and other Nikon products, please visit

About SnapBridge

In an era with ubiquitous mobile connectivity, SnapBridge, with seamless Bluetooth® connection, allows images to be automatically synced from camera to a smart device for convenient browsing and uploading. Utilising a range of advanced wireless connectivity platforms, users will be able to enjoy the automatic transfer of images, remote shooting, and the freedom to browse their shots on the bigger screen of their smart device. SnapBridge also allows the embedding of location and image credit information, synchronising date/time, and automatic uploading of photographs to the Nikon Image Space, making it effortless to share the creative shots in real time.

The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Nikon Corporation and its Affiliates is under license.

About Nikon

Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Middle East FZE distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries. For more information, visit Connect with Nikon and other photographers on Facebook at and get the latest news and information from Twitter by following @NikonMEA.

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