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Perfect getaways, brilliant birthdays and everything in between with the new Nikon Coolpix A100

The new Nikon Coolpix A100 camera provides endless possibilities for any occasion

Middle East & Africa – The new Nikon Coolpix A100 is dedicated to preserving special moments while on-the-go, and is set to ensure reliable and fuss-free image capture, as announced by Nikon Middle East FZE today.


“The A100 is a pocket-sized companion which produces high-quality images with creative image-editing functions and is encased in a slim, stylish form for comfortable handling,” said Takashi Yoshida, Managing Director, Nikon Middle East FZE. “Versatile and easy to use, the camera injects fun and convenience into everyday photography, with the same reliable Nikon performance that users have come to love and enjoy.”


Compact and simple without the frills, the A100 introduces handy features to capture and frame holiday adventures and precious family times for great photographs. This new COOLPIX features a reliable NIKKOR lens capable of 5x optical zoom to snap photos of scenic landscapes and fun group shots, and a 10x Dynamic Fine Zoom*1 for impressive, detailed close-ups.

The Nikon COOLPIX A100: Life in Colour

Preserve cherished moments, from a toddler’s day out at the park to a first road trip adventure, with remarkable image and video quality aided by 20.1 effective megapixels*2 and HD movie recording in 720p format, all using the simple touch of a button. This ease of use is further supported by the Target Finding autofocus with face detection and subject prediction technology, ensuring that even the most fleeting smile is beautifully captured in a crowded party.

Be it capturing a pet’s playful and adorable moment at home or snapping a shot of a rainbow in the sky, the Scene Auto Selector smartly selects the most appropriate scene mode from 15 options for convenience and the best results with every shot. Creative image expression to add a personal touch is further achieved with eight Special Effects options to choose from during shooting, and the introduction of the new user-friendly creative slider for Glamour Retouch helps make image-editing after shooting more intuitive and simple.


With dimensions of 94.5(W) x 58.6(H) x 19.8(D) mm, the camera boasts a slim profile with its 19.8 mm thickness, making it both comfortable to hold, and nifty for daily captures on the go. To last through an exciting day or an unforgettable night of up to approximately 250 shots, a long battery life also comes with the A100’s battery, the EN-EL19.


The Nikon COOLPIX A100 comes in five shades of colours to fit into a bag or purse: Silver, Black, Purple, Red and Decorative Purple


The Nikon COOLPIX A100 will be available in April 2016. For more information on the camera and other Nikon products, please visit 

About Nikon

Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries. For more information, visit Connect with Nikon and other photographers on Facebook at and get the latest news and information from Twitter by following @NikonMEA.

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